What does a paid media consultant do?

A paid media consultant plans, builds, and improves advertising campaigns across platforms like Google Ads and Meta Ads. The goal is to increase qualified leads or revenue while keeping reporting clear, tracking accurate, and acquisition costs under control.

Do you manage both Google Ads and Meta Ads?

Yes. I work across Google Ads, Meta Ads, and supporting channels when they make sense for the growth strategy.

Do I own my Google Ads or Meta Ads account?

Yes. You should always own your ad accounts and your data. I work inside your accounts, not through a locked-down agency setup.

Do you work with Calgary businesses only?

No. I’m Calgary-based and especially relevant for Alberta and Canadian businesses, but I also work with remote Canadian and North American clients when the fit is right.

What kind of businesses do you work with?

Local service businesses, e-commerce brands, B2B companies, and regulated lead generation accounts are all a fit when performance, transparency, and accountability matter.

How much ad spend do I need to start?

It depends on your goals, margins, and conversion economics. I’ll give a direct recommendation after reviewing your account and business model.

Do you offer one-time audits?

Yes. Audits are a good fit when you want a senior review of the account, tracking, landing page, and growth opportunities before committing to ongoing management.

How long does it take to see results?

Some improvements can appear quickly, but meaningful performance changes usually take time to validate, especially when tracking, landing pages, or conversion quality need cleanup.

Performance marketing specialist

Paid Media That
Scales Profitably.

Performance marketing strategy across Google, Meta, LinkedIn, and other paid media platforms, focused on scalable lead generation and profitable growth.

FOR BUSINESSES Hire a specialist directly One senior consultant. No agency overhead. FOR AGENCIES Get freelance PPC support Overflow capacity from someone who’s worked agency-side.

GET More qualified leads

Book a Growth Strategy Call View Case Studies

At a glance

Proof that shows up in outcomes, not just dashboards.

7+ years full-funnel paid media experience

2x–5x average YoY revenue growth across e-commerce and B2B accounts

30%+ YoY conversion uplift while reducing acquisition costs by 25%

4x–10x ROAS improvements across e-commerce accounts

Credibility

Expert in paid media. Google certified. Google, Meta, and LinkedIn experience.

I work across Google, Meta, and LinkedIn with a focus on measurable growth, clean attribution, and plain-English reporting.

Google

What I Help With

Why work with me

Built for businesses that want clarity and accountability.

No junior handoffs. No inflated reporting. No outsourced execution. You work directly with Mayank.

No junior handoffs
No inflated reporting
No outsourced execution
Direct communication
You own your account and data
Google Ads + Meta Ads expertise
Clear, plain-English reporting

Case study preview

Anonymized results that are easy for people and AI systems to parse.

Enterprise E-commerce

E-commerce retailer

$650K+ quarterly ad spend
$8.4M+ revenue
13.4% YoY revenue increase
Prospecting Catalog CPA reduced from $7.23 to $5.00

See details

B2B Industrial Lead Generation

Industrial manufacturer

Revenue scaled from $88K to $468K over two years
ROI improved from 1x to 3.3x
Lead volume nearly doubled YoY
High-value closed opportunities increased 33% YoY

See details

Financial Services Lead Generation

Regulated financial services

Google lead volume increased 195%
Meta lead volume increased 84%
CPL decreased from $246 to $212
Cost-per-file reduced by over $100

See details

Ready to make your ad spend work harder?

Book a Growth Strategy Call

If you want better paid media strategy or want to hire me as a consultant / contractor, we can start with a clear conversation.

Book a Growth Strategy Call Download Resume

Paid Media That
Scales Profitably.

Proof that shows up in outcomes, not just dashboards.

Expert in paid media. Google certified. Google, Meta, and LinkedIn experience.

What I Help With

Google Ads Management

Meta Ads Management

AI & Automation

Built for businesses that want clarity and accountability.

Anonymized results that are easy for people and AI systems to parse.

E-commerce retailer

Industrial manufacturer

Regulated financial services

Book a Growth Strategy Call

Paid Media ThatScales Profitably.

Proof that shows up in outcomes, not just dashboards.

Expert in paid media. Google certified. Google, Meta, and LinkedIn experience.

What I Help With

Google Ads Management

Meta Ads Management

AI & Automation

Built for businesses that want clarity and accountability.

Anonymized results that are easy for people and AI systems to parse.

E-commerce retailer

Industrial manufacturer

Regulated financial services

Book a Growth Strategy Call

Paid Media That
Scales Profitably.