MC Mayank Chopra Paid Media Specialist
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Services

What I Help With

Google Ads, Meta Ads, lead generation, and e-commerce growth - managed by one senior specialist, not a rotating team.

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Meta Ads Management

Meta Ads for E-commerce & Lead Gen

Facebook and Instagram campaigns with creative testing, retargeting, and pixel / Conversions API discipline - built to scale without wasting budget.

Pain points

  • Creative fatigue is dragging results down.
  • Pixel or Conversions API setup is incomplete or unreliable.
  • Retargeting and prospecting are not working together as a system.

Core deliverables

  • Campaign architecture
  • Audience strategy
  • Creative testing
  • Retargeting
  • Pixel setup
  • Conversions API
  • Reporting
  • E-commerce scaling support
Google Ads logo Google Ads LinkedIn ads logo LinkedIn

Lead Generation

PPC for Local, B2B & Regulated Businesses

Lead generation campaigns built to capture qualified leads, improve lead quality, and connect marketing performance to sales outcomes.

Pain points

  • Cheap leads are not turning into real sales conversations.
  • There is no clean loop from leads to CRM outcomes.
  • Landing pages are weak or too generic for the market.

Core deliverables

  • Lead quality focus
  • Cost per lead tracking
  • Call tracking
  • Form tracking
  • CRM handoff recommendations
  • Landing page recommendations
  • Feedback loop from lead quality to optimization
Google Ads logo Google Ads Meta ads logo Meta

E-commerce Growth

Profitable Scale for Canadian E-commerce Brands

E-commerce paid media strategy for brands that want profitable scale, cleaner attribution, and a better handle on margin, ROAS, and CAC.

Pain points

  • ROAS looks fine on paper, but contribution margin is unclear.
  • Product feed quality and campaign structure are limiting scale.
  • Retargeting, cart abandonment, and prospecting are not aligned.

Core deliverables

  • Google Shopping
  • Performance Max
  • Meta Catalog Ads
  • Retargeting
  • Cart abandonment
  • Product feed optimization
  • ROAS and CAC focus
  • AOV and LTV thinking
  • Attribution and budget scaling

Process

A simple four-step engagement model.

01

Audit

Review the account structure, tracking, creative, keywords, audiences, and landing pages to identify what is limiting performance.

02

Strategy

Define the growth path, channel priorities, KPI framework, and reporting cadence in plain English.

03

Build / Takeover

Implement account structure, conversion tracking, naming conventions, and campaign assets with clean handoff ownership.

04

Optimize & Scale

Use performance data, lead quality, and revenue feedback to continuously improve efficiency and scale what works.

Why work with me

Built for businesses that want clarity and accountability.

No junior handoffs. No inflated reporting. No outsourced execution. You work directly with Mayank.

  • No junior handoffs
  • No inflated reporting
  • No outsourced execution
  • Direct communication
  • You own your account and data
  • Google Ads + Meta Ads expertise
  • Clear, plain-English reporting

Ready to make your ad spend work harder?

Book a Growth Strategy Call

If you want better paid media strategy or want to hire me as a consultant / contractor, we can start with a clear conversation.

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