Blog
Paid Media Insights
Practical thinking on Google Ads, Meta Ads, AI in marketing, and paid media strategy - from 7+ years of managing real ad spend.
Google Ads
Do You Need a Freelance Performance Marketing Consultant, or Three Freelancers?
What a performance marketing consultant actually does, real Canadian pricing, and whether one multi-channel hire beats separate freelancers per platform.
September 17, 2026Meta Ads
The Real Reason Your Meta Ads CPA Keeps Climbing
Real market cost increases, creative fatigue, tracking gaps, and learning-phase resets - and a diagnostic to tell which one is actually yours.
August 23, 2026Google Ads
How to Hire a Google Ads Freelancer Without Getting Burned
What to check, real Canadian pricing, red flags, and how to confirm you're actually hiring the person doing the work, not a reseller.
August 10, 2026Google Ads
Google Ads Management Pricing: What You'll Actually Pay in 2026
Flat fees, percentage of spend, and real CAD numbers - what Google Ads management actually costs, and why freelance and agency pricing differ.
August 8, 2026Google Ads
What I Look for in the First 30 Minutes of a Google Ads Audit
Coming soon - a walkthrough of the exact checks I run when I first open a new Google Ads account.
Coming SoonAI & Automation
Why I'm Building AI Automation for Paid Media Reporting
Coming soon - how n8n, Claude, and Lovable.ai are changing the way I manage campaigns.
Coming SoonWant to discuss a topic?