Blog
Paid Media Insights
Practical thinking on Google Ads, Meta Ads, AI in marketing, and paid media strategy - from 7+ years of managing real ad spend.
Google Ads
What I Look for in the First 30 Minutes of a Google Ads Audit
Coming soon - a walkthrough of the exact checks I run when I first open a new Google Ads account.
Coming SoonAI & Automation
Why I'm Building AI Automation for Paid Media Reporting
Coming soon - how n8n, Claude, and Lovable.ai are changing the way I manage campaigns.
Coming SoonMeta Ads
The Real Reason Your Meta Ads CPA Keeps Climbing
Coming soon - the structural problems most accounts have that no amount of budget increase will fix.
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