Case Studies / Results

Anonymized results that show how strategy translates into outcomes.

These examples are anonymized and written to be easy to scan for both humans and answer engines.

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Each case study is anonymized and includes challenge, strategy, execution, and takeaway.

Enterprise E-commerce

E-commerce retailer

Discuss a similar challenge

Challenge

Large spend, rising acquisition costs, and pressure to improve efficiency without sacrificing growth.

Strategy

Restructured prospecting and PMax, refined feed and creative signals, and tightened budget allocation around high-margin products.

Execution highlights

  • $650K+ quarterly ad spend
  • $8.4M+ revenue
  • 13.4% YoY revenue increase
  • Prospecting Catalog CPA reduced from $7.23 to $5.00
  • ROAS improved from 20.5x to 29.0x
  • PMax acquisition achieved 9.4x ROAS

Key takeaway

Scaling works when the account is built around profitability, not just platform-reported volume.

B2B Industrial Lead Generation

Industrial manufacturer

Discuss a similar challenge

Challenge

The account needed more qualified pipeline, not just cheaper form fills.

Strategy

Shifted the focus to intent, qualification, landing-page clarity, and lead-quality feedback loops.

Execution highlights

  • Revenue scaled from $88K to $468K over two years
  • ROI improved from 1x to 3.3x
  • Lead volume nearly doubled YoY
  • High-value closed opportunities increased 33% YoY

Key takeaway

A lead gen system becomes durable when marketing learns from sales outcomes.

Financial Services Lead Generation

Regulated financial services

Discuss a similar challenge

Challenge

Low trust category, expensive leads, and the need to improve quality while keeping compliance in mind.

Strategy

Improved tracking, aligned message to intent, and refined channel mix across Google and Meta.

Execution highlights

  • Google lead volume increased 195%
  • Meta lead volume increased 84%
  • CPL decreased from $246 to $212
  • Cost-per-file reduced by over $100
  • Website sessions increased 40%
  • New users increased 29%

Key takeaway

Regulated industries respond to clarity, proof, and measurement discipline.

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