Enterprise E-commerce
E-commerce retailer
Challenge
Large spend, rising acquisition costs, and pressure to improve efficiency without sacrificing growth.
Strategy
Restructured prospecting and PMax, refined feed and creative signals, and tightened budget allocation around high-margin products.
Execution highlights
- $650K+ quarterly ad spend
- $8.4M+ revenue
- 13.4% YoY revenue increase
- Prospecting Catalog CPA reduced from $7.23 to $5.00
- ROAS improved from 20.5x to 29.0x
- PMax acquisition achieved 9.4x ROAS
Key takeaway
Scaling works when the account is built around profitability, not just platform-reported volume.