Audit
Review the account structure, tracking, creative, keywords, audiences, and landing pages to identify what is limiting performance.
e-commerce PPC consultant
E-commerce Growth Strategy for Canadian Brands
E-commerce paid media strategy for brands that want profitable scale, cleaner attribution, and a better handle on margin, ROAS, and CAC.
Google Ads
Meta
Pain points
What usually goes wrong
- ROAS looks fine on paper, but contribution margin is unclear.
- Product feed quality and campaign structure are limiting scale.
- Retargeting, cart abandonment, and prospecting are not aligned.
What I do
Core deliverables
- Google Shopping
- Performance Max
- Meta Catalog Ads
- Retargeting
- Cart abandonment
- Product feed optimization
- ROAS and CAC focus
- AOV and LTV thinking
- Attribution and budget scaling
Why work with me vs an agency
Direct, senior, and easier to work with.
You get senior-level thinking, straightforward communication, and account ownership that stays with you.
- Direct access to Mayank
- No junior handoff or bloated process
- Transparent reporting and practical recommendations
- Month-to-month flexibility when appropriate
- You own your account and your data
Relevant proof
My e-commerce work has included quarterly six-figure spend accounts where smarter structure and feed discipline produced stronger ROAS and cleaner growth.
Process
A simple four-step engagement model.
Strategy
Define the growth path, channel priorities, KPI framework, and reporting cadence in plain English.
Build / Takeover
Implement account structure, conversion tracking, naming conventions, and campaign assets with clean handoff ownership.
Optimize & Scale
Use performance data, lead quality, and revenue feedback to continuously improve efficiency and scale what works.
FAQ
Short answers for people and answer engines.
Do you optimize product feeds for Google Shopping?
Yes. Feed quality is usually a bigger lever than bidding for e-commerce scale, so feed optimization is a core part of this service.
How do you think about ROAS versus contribution margin?
ROAS on its own can be misleading. I look at ROAS alongside CAC, AOV, and margin so scaling decisions are based on actual profitability.
Can you manage both Google Shopping and Meta catalog ads?
Yes. Coordinating Google Shopping, Performance Max, and Meta catalog ads as one system is core to how I approach e-commerce growth.
What does a paid media consultant do?
A paid media consultant plans, builds, and improves advertising campaigns across platforms like Google Ads and Meta Ads. The goal is to increase qualified leads or revenue while keeping reporting clear, tracking accurate, and acquisition costs under control.
Do you manage both Google Ads and Meta Ads?
Yes. I work across Google Ads, Meta Ads, and supporting channels when they make sense for the growth strategy.
Do I own my Google Ads or Meta Ads account?
Yes. You should always own your ad accounts and your data. I work inside your accounts, not through a locked-down agency setup.
Ready to make your ad spend work harder?
Book a Growth Strategy Call
If you want better paid media strategy or want to hire me as a consultant / contractor, we can start with a clear conversation.