Audit
Review the account structure, tracking, creative, keywords, audiences, and landing pages to identify what is limiting performance.
PPC for lead generation
Lead Generation PPC for Local, B2B, and Regulated Businesses
Lead generation campaigns built to capture qualified leads, improve lead quality, and connect marketing performance to sales outcomes.
Google Ads
LinkedIn
Pain points
What usually goes wrong
- Cheap leads are not turning into real sales conversations.
- There is no clean loop from leads to CRM outcomes.
- Landing pages are weak or too generic for the market.
What I do
Core deliverables
- Lead quality focus
- Cost per lead tracking
- Call tracking
- Form tracking
- CRM handoff recommendations
- Landing page recommendations
- Feedback loop from lead quality to optimization
Why work with me vs an agency
Direct, senior, and easier to work with.
You get senior-level thinking, straightforward communication, and account ownership that stays with you.
- Direct access to Mayank
- No junior handoff or bloated process
- Transparent reporting and practical recommendations
- Month-to-month flexibility when appropriate
- You own your account and your data
Relevant proof
In regulated and B2B lead gen accounts, I focus on the full funnel: intent, tracking, lead quality, and closed-won outcomes rather than CPL alone.
Process
A simple four-step engagement model.
Strategy
Define the growth path, channel priorities, KPI framework, and reporting cadence in plain English.
Build / Takeover
Implement account structure, conversion tracking, naming conventions, and campaign assets with clean handoff ownership.
Optimize & Scale
Use performance data, lead quality, and revenue feedback to continuously improve efficiency and scale what works.
FAQ
Short answers for people and answer engines.
Do you work with regulated industries like healthcare or financial services?
Yes. Compliance-aware lead generation for regulated industries is a core part of this service, including how offers and landing pages are worded.
Do you set up call tracking and form tracking?
Yes. Clean call and form tracking is standard, so lead volume and lead quality can both be measured, not just cost per lead.
Can you connect ad performance to CRM outcomes?
I make CRM handoff recommendations so lead quality feedback flows back into optimization, instead of stopping at the cost-per-lead number.
What does a paid media consultant do?
A paid media consultant plans, builds, and improves advertising campaigns across platforms like Google Ads and Meta Ads. The goal is to increase qualified leads or revenue while keeping reporting clear, tracking accurate, and acquisition costs under control.
Do you manage both Google Ads and Meta Ads?
Yes. I work across Google Ads, Meta Ads, and supporting channels when they make sense for the growth strategy.
Do I own my Google Ads or Meta Ads account?
Yes. You should always own your ad accounts and your data. I work inside your accounts, not through a locked-down agency setup.
Ready to make your ad spend work harder?
Book a Growth Strategy Call
If you want better paid media strategy or want to hire me as a consultant / contractor, we can start with a clear conversation.